CREATING ACCESS TO THE HISTORIC HUDSON'S BAY COMPANY TRAIL, WHEREVER THEY ARE, AND WHATEVER THEIR ABILITIES…
Content strategy
Research
Writing
Design
Illustration
- HMCOL works to strengthen people’s connection with nature and improve people’s health and the health of ecosystems, through shared outdoor experiences. As part of its work, HMCOL builds and maintains trails to facilitate outdoor experiences for people of all ages and backgrounds.
They hired Beacon to devise an extra special way to celebrate the HBC trail; provide hikers with a guide that would outline the trail’s history, ecology, and hiking and camping opportunities; and make it possible for those not able to get out on the trail to still learn about it and enjoy it.
CREATING ACCESS TO THE HISTORIC HUDSON'S BAY COMPANY TRAIL, WHEREVER THEY ARE, AND WHATEVER THEIR ABILITIES…
Content strategy
Research
Writing
Design
Illustration
- HMCOL works to strengthen people’s connection with nature and improve people’s health and the health of ecosystems, through shared outdoor experiences. As part of its work, HMCOL builds and maintains trails to facilitate outdoor experiences for people of all ages and backgrounds.
They hired Beacon to devise an extra special way to celebrate the HBC trail; provide hikers with a guide that would outline the trail’s history, ecology, and hiking and camping opportunities; and make it possible for those not able to get out on the trail to still learn about it and enjoy it.
The problem
People love B.C.’s historic trails, but some aren’t well known and can be challenging to use for people with different abilities or limited opportunities to travel.
The Hudson’s Bay Company (HBC) Trail stretches 74 kilometres from just outside Hope, B.C. to Tullameen, B.C. It’s one of the largest and most historically significant trails in B.C. The trail is maintained and promoted by the Hope Mountain Centre for Outdoor Learning (HMCOL). It’s beautiful and its history is fascinating. But it’s a rugged, hidden gem, too.
HMCOL wanted to make it better known, more accessible, and more fun for everyone.
Our solution
To commemorate the trail, and provide valuable historic and recreational information to diverse audiences, we:
- Researched, wrote, and designed a 77-page book as a companion piece to a detailed map of the trail
- Combined facts with fictional “campfire” stories to create an immersive experience for those hiking the trail and readers at home
- Created custom illustrations to make historical figures jump off the page and into readers’ imaginations
- Incorporated extensive historical facts with contemporary information to enhance trail users’ experiences, and serve as an accurate and trusted reference for any reader or hiker
Ultimately, the book brings the trail to life for new hikers, experienced back country campers, and “armchair” enthusiasts alike, and more broadly promotes HMCOL’s values, goals, and activities.
The problem
People love B.C.’s historic trails, but some aren’t well known and can be challenging to use for people with different abilities or limited opportunities to travel.
The Hudson’s Bay Company (HBC) Trail stretches 74 kilometres from just outside Hope, B.C. to Tullameen, B.C. It’s one of the largest and most historically significant trails in B.C. The trail is maintained and promoted by the Hope Mountain Centre for Outdoor Learning (HMCOL). It’s beautiful and its history is fascinating. But it’s a rugged, hidden gem, too.
HMCOL wanted to make it better known, more accessible, and more fun for everyone.
Our solution
To commemorate the trail, and provide valuable historic and recreational information to diverse audiences, we:
- Researched, wrote, and designed a 77-page book as a companion piece to a detailed map of the trail
- Combined facts with fictional “campfire” stories to create an immersive experience for those hiking the trail and readers at home
- Created custom illustrations to make historical figures jump off the page and into readers’ imaginations
- Incorporated extensive historical facts with contemporary information to enhance trail users’ experiences, and serve as an accurate and trusted reference for any reader or hiker
Ultimately, the book brings the trail to life for new hikers, experienced back country campers, and “armchair” enthusiasts alike, and more broadly promotes HMCOL’s values, goals, and activities.
#BF4727
#E1B52A
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#183F6D
#BF4727
#E1B52A
#F3EDD7
#237F57
#183F6D
The payoff
SINCE THE CREATION
OF THE GUIDE:
300
books have been sold of a first print run of 500
AND READERS ARE
EXCITED:
♥
“Read the campfire stories every night. Amazing, we loved it!”
The payoff
SINCE THE CREATION
OF THE GUIDE:
300
books have been sold of a first print run of 500
AND READERS ARE
EXCITED:
♥
“Read the campfire stories every night. Amazing, we loved it!”
The payoff
SINCE THE CREATION
OF THE GUIDE:
300
books have been sold of a first print run of 500
AND READERS ARE
EXCITED:
♥
“Read the campfire stories every night. Amazing, we loved it!”
Want in?
To get your own original campaign that reaches your target audience and actually changes behaviour, contact Beacon today.
Want in?
To get your own original campaign that reaches your target audience and actually changes behaviour, contact Beacon today.
Credits
Art Direction & Project Management
Dani Vachon
Design
Dani Vachon (lead)
Copy Editing
Matt Turner
Credits
Art Direction & Project Management
Dani Vachon
Design
Dani Vachon (lead)
Copy Editing
Matt Turner
Credits
Art Direction & Project Management
Dani Vachon
Design
Dani Vachon (lead)
Copy Editing
Matt Turner