City of Vancouver Active Transportation
The City of Vancouver acts on behalf of the more than 600,000 residents of British Columbia’s largest city, including working with Council, residents, businesses, and various levels of government to address transportation and public safety issues.
Point A: The City of Vancouver originally wanted static visual assets for its campaign, but, after viewing some of our other projects, requested the additional content of animated GIFs.
Point B: Working closely with the City’s Department of Corporate Communications, we:
- created a brand guide for the campaign
- designed a number of assets, including signage and flags for public outreach
- designed a variety of brochures for public distribution
- created the animated GIFs, with storyboarding and custom illustrations
Drag brochures below to see more