SchedulePro Pipeline Fatigue Webinar

SchedulePro is a scheduling software used in pipeline, oil and gas, petrochemical, transportation, healthcare and other industries to improve efficiency and safety.

Point A: The client wanted to gain greater access to and engagement with potential clients in the oil and gas, petrochemical, and pipeline industries via a soft-sell, information campaign focused on the need for increased recognition of worker fatigue.

Point B: In building a comprehensive set of materials to market the SchedulePro software effectively, we:

  • wrote original copy for the following:
  1. a 45 minute webinar to create awareness of worker fatigue, problems, solutions, and industry
  2. best practices guidelines for addressing worker fatigue in the workplace
  3. a series of blogs relating to the prevention of worker fatigue
  4. email blasts targeting potential clients
  • engaged a partnership acquisition specialist to expand the reach of the webinar
  • provided email marketing strategy and a campaign to renew old contacts and establish new ones
  • designed all visual materials for the 45 minute webinar
  • provided marketing strategy and direction

  • SchedulePro Software
  • November 2015
  • Copy Writing and Copy Editing
  • Partnership Acquisition
  • Email Marketing
  • Presentation Design
  • Art Directing
  • Developing and Producing Webinar
  • Strategizing for Marketing
  • Liaising with Client
  • Strategized on Marketing
  • Acquiring a Presenting Partner
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