Taylor’d Cordials is a Vancouver-based company offering hand-crafted, high end cordials for use by mixologists in the hospitality industry.
Point A: Taylor’d Cordials wanted branding and product packaging design that would appeal to the cosmopolitan tastes of key individuals in the hospitality industry and promote its product as a high quality option in a market largely limited to more established, traditional brands.
Point B: To define and differentiate Taylor’d Cordials and appeal to the target demographic, we:
- designed the logo
- selected the packaging (bottle) style
- designed the packaging
- consulted on marketing strategy