REFRESHING THE BRAND, DIFFERENTIATING FROM COMPETITORS, ACHIEVING REAL RESULTS…
Branding
Content strategy
Copywriting/editing
Design
- Black Fly Environmental an innovative and forward-thinking environmental consulting company providing high-quality environmental services and technical expertise, wanted its brand to stand out and its reach to expand beyond its existing market.
REFRESHING THE BRAND, DIFFERENTIATING FROM COMPETITORS, ACHIEVING REAL RESULTS…
Branding
Content strategy
Copywriting/editing
Design
- Black Fly Environmental an innovative and forward-thinking environmental consulting company providing high-quality environmental services and technical expertise, wanted its brand to stand out and its reach to expand beyond its existing market.
The problem
With an exciting opportunity in play, Black Fly wanted to ensure that its proposal for services wowed the prospective client. Starting with this asset, they wanted a brand refresh, content strategy, and copyediting to ensure a robust, resonant, and crystal-clear proposal. Subsequently, they wanted their website and other assets (i.e. resumes, business cards, letterhead, etc.) to meet the same high standards for communication and engagement, and to ensure brand cohesion.
Our solution
Starting with a website, we:
- Refreshed Black Fly’s brand by redefining its visual language. We held a discovery with the client, developed mood boards for inspiration, and then designed stationery and a home page mockup in the new visual language
- Strategized content for flow and clarity, and created a site map to demonstrate the structure and content of the site
- Wrote and edited copy to ensure accuracy, thoroughness, and accessibility
- Designed the remaining website pages to convey Black Fly’s professionalism and forward-thinking approach to consulting
We then applied this work to Black Fly’s website and other assets, including:
- Designing and editing a proposal as per the updated brand
- Restructuring and rewriting resumes for all employees
The problem
With an exciting opportunity in play, Black Fly wanted to ensure that its proposal for services wowed the prospective client. Starting with this asset, they wanted a brand refresh, content strategy, and copyediting to ensure a robust, resonant, and crystal-clear proposal. Subsequently, they wanted their website and other assets (i.e. resumes, business cards, letterhead, etc.) to meet the same high standards for communication and engagement, and to ensure brand cohesion.
Our solution
Starting with a website, we:
- Refreshed Black Fly’s brand by redefining its visual language. We held a discovery with the client, developed mood boards for inspiration, and then designed stationery and a home page mockup in the new visual language
- Strategized content for flow and clarity, and created a site map to demonstrate the structure and content of the site
- Wrote and edited copy to ensure accuracy, thoroughness, and accessibility
- Designed the remaining website pages to convey Black Fly’s professionalism and forward-thinking approach to consulting
We then applied this work to Black Fly’s website and other assets, including:
- Designing and editing a proposal as per the updated brand
- Restructuring and rewriting resumes for all employees
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#193C35
#83A1AC
#D9E5E5
#B9572A
#CABEB2
The payoff
Our brand refresh, strategy, and copy support ensured that Black Fly presented a cohesive brand across all its public-facing assets, and provided Black Fly with a template from which to develop additional content.
The rebranded and restructured proposal won Black Fly a contract in a new and highly sought after jurisdiction, and set a standard of excellence for future proposals.
Overall, Black Fly’s brand effectively captures the innovative, youthful, and values-based spirit of the company, distinguishing it from more traditional, staid competitors.
The payoff
Our brand refresh, strategy, and copy support ensured that Black Fly presented a cohesive brand across all its public-facing assets, and provided Black Fly with a template from which to develop additional content.
The rebranded and restructured proposal won Black Fly a contract in a new and highly sought after jurisdiction, and set a standard of excellence for future proposals.
Overall, Black Fly’s brand effectively captures the innovative, youthful, and values-based spirit of the company, distinguishing it from more traditional, staid competitors.
Want in?
To update your brand, refresh your website, and develop clear, cohesive content, contact Beacon today.
Want in?
To update your brand, refresh your website, and develop clear, cohesive content, contact Beacon today.
Credits
Art Direction & Project Management
Dani Vachon
Design
Jaz Rodriguez (lead) Teresa Cantu Michan Rosen
Copy Editing
Matt Turner
Credits
Art Direction & Project Management
Dani Vachon
Design
Jaz Rodriguez (lead) Teresa Cantu Michan Rosen
Copy Editing
Matt Turner
Credits
Art Direction & Project Management
Dani Vachon
Design
Jaz Rodriguez (lead) Teresa Cantu Michan Rosen
Copy Editing
Matt Turner