• Using a combination of visual language, content and donor experience design, Empathy Stimulation© opens a two-way emotional channel through psychological triggers, building relationships with current and prospective donors.
• These triggers include wording, colors, images, videos, and other elements that can open your donor’s emotional gate, bypassing negative feelings such as pain or sadness your potential donor might feel from their day-to-day issues.

Once the channel is open, an equal exchange happens.

• Donors feel empathy for your cause not only because it’s a worthy goal but also because donating provides them with positive reinforcement and emotions, helping to alleviate their own pain and problems, bit by bit.