Canadian Drug Policy Coalition Brand Identity

The Canadian Drug Policy Coalition (CDPC) comprises more than 50 organizations and 6,000 individuals working to support the development of a drug policy for Canada that is based in science, guided by public health principles, respectful of the human rights of all, and seeks to include people who use drugs and those harmed by the war on drugs in moving towards a healthier Canadian society.

CDPC received funding from the federal government to host a series of workshop style events across Canada that would encourage the public to communicate about the issues at hand and work toward possible solutions. We:

• Surveyed the target audience, built user personas, and created a discovery report to guide our work
• Used the identified image style, language style, and colours from the discovery to create a campaign brand concept and visual language 
• Created templates for the client to build their campaign assets (i.e. banners, one-sheets, folios, business cards, posters, and rack cards) 
• Provided campaign naming support