- Working Families Party (WFP) is a progressive, grassroots political third party building a multiracial movement of working people to transform America. A significant part of their work is to provide trainings to diverse individuals in order to support greater grassroots political movement and advance the organization’s goals through activism.
It is essential that their trainings create high-value engagement, clearly inform and support trainees, inspire action and dedication, and meet the needs of a broad audience.
DEVELOPING EDITABLE, INTUITIVE TRAINING CURRICULA THAT FACILITATORS AND TRAINEES ACTUALLY UNDERSTAND…
Copy editing
Content strategy
Design
DEVELOPING EDITABLE, INTUITIVE TRAINING CURRICULA THAT FACILITATORS AND TRAINEES ACTUALLY UNDERSTAND…
Copy editing
Content strategy
Design
- Working Families Party (WFP) is a progressive, grassroots political third party building a multiracial movement of working people to transform America. A significant part of their work is to provide trainings to diverse individuals in order to support greater grassroots political movement and advance the organization’s goals through activism.
It is essential that their trainings create high-value engagement, clearly inform and support trainees, inspire action and dedication, and meet the needs of a broad audience.
The problem
When the Working Families Party (WFP) approached Beacon, they knew they wanted to run a variety of training events, but had no framework in place to create the requisite curricula. They also had an extremely high volume of information, but lacked a robust system to organize, transfer, or communicate about it—with each other, to us, or to the end users.
Our solution
Comprehensive training materials…
To ensure that WFP’s training program delivered all the information required with clarity and impact, we set them up with an approach and a tracking plan, as well as a systematized way of structuring and coding the hundreds of pages of material so that attendees would find it approachable and easy to use.
We then distilled 780 pages of content into a beautiful and functional curriculum for the Freedom Corps Bootcamp five-day training program, with all of the assets created using various Google Apps for ease of iteration.
We created one main navigational document for each instructor and participant, where the document guides the user around a series of colour-coded sections.
HOW TO USE
Within the facilitator’s guide and participant’s guide, we included instructions on “How to use this document.”
This document explains in detail all the features of the designed program, including colour-coding by day, iconography, and navigation.
HEADER
The header orients the user to the day, chapter, and training they are viewing. Each day is also colour-coded, and the header uses the feature colour for that day.
BRANDING
Branding the documents enriches the user experience and creates buy-in for WFP.
LINKS
Tested, functioning hyperlinks take the user to other digital materials that they will need to have ready.
ICONS
Icons and sectioned checklists repeat on each module so that users can easily prepare themselves for the module.
NAVIGATION
Footer navigation features enable users to navigate to the previous module, next module, or back to the main agenda.
This sheet worked as a database to organize and track all the content that needed to be created. WFP linked all materials to be designed according to day, module, and type of document, identified by colours and icons, and document, slides, and participant handouts.
Google Sheets proved to be a powerful tool to handle this complex but elegant, intuitive tool.
The content tracker also displayed the workflow for each material throughout the process, and who was responsible for the actionable items (first pass, design, copyediting, and final approval).
Further, the tracker calculated and displayed the percentage of completion of each item, for easy reference for project managers.
The problem
When the Working Families Party (WFP) approached Beacon, they knew they wanted to run a variety of training events, but had no framework in place to create the requisite curricula. They also had an extremely high volume of information, but lacked a robust system to organize, transfer, or communicate about it—with each other, to us, or to the end users.
HOW TO USE
Within the facilitator’s guide and participant’s guide, we included instructions on “How to use this document.”
This document explains in detail all the features of the designed program, including colour-coding by day, iconography, and navigation.
HEADER
The header orients the user to the day, chapter, and training they are viewing. Each day is also colour-coded, and the header uses the feature colour for that day.
BRANDING
Branding the documents enriches the user experience and creates buy-in for WFP.
LINKS
Tested, functioning hyperlinks take the user to other digital materials that they will need to have ready.
ICONS
Icons and sectioned checklists repeat on each module so that users can easily prepare themselves for the module.
NAVIGATION
Footer navigation features enable users to navigate to the previous module, next module, or back to the main agenda.
This sheet worked as a database to organize and track all the content that needed to be created. WFP linked all materials to be designed according to day, module, and type of document, identified by colours and icons, and document, slides, and participant handouts.
Google Sheets proved to be a powerful tool to handle this complex but elegant, intuitive tool.
The content tracker also displayed the workflow for each material throughout the process, and who was responsible for the actionable items (first pass, design, copyediting, and final approval).
Further, the tracker calculated and displayed the percentage of completion of each item, for easy reference for project managers.
WE GIVE EMPOWERMENT A LOUD VOICE.
Some user numbers
Training 2021
4 states
20 graduates
Training 2022
9 states
At least 30 graduates expected
WE GIVE EMPOWERMENT A LOUD VOICE.
Some user numbers
Training 2021
4 states
20 graduates
Training 2022
9 states
At least 30 graduates expected
The payoff
As a result of our work, WFP’s membership has increased, donations have grown, and the organization has gained significantly more recognition and clout. The client can also use the same training materials year after year, meaning this gift keeps on giving.
The payoff
As a result of our work, WFP’s membership has increased, donations have grown, and the organization has gained significantly more recognition and clout. The client can also use the same training materials year after year, meaning this gift keeps on giving.
Want in?
To ensure your people have resources that inspire them to do their best work, contact us today.
Want in?
To ensure your people have resources that inspire them to do their best work, contact us today.
Credits
Art Direction & Project Management
Dani Vachon
Design
Jaz Rodriguez (lead) Samuel Sum Teresa Cantú Annie Chen
Illustration
Carlie Russelle Linny Malin
Copy Editing
Matt Turner (lead) Laurel Borrowman
Credits
Art Direction & Project Management
Dani Vachon
Design
Jaz Rodriguez (lead) Samuel Sum Teresa Cantú Annie Chen
Illustration
Carlie Russelle Linny Malin
Copy Editing
Matt Turner (lead) Laurel Borrowman
Credits
Art Direction & Project Management
Dani Vachon
Design
Jaz Rodriguez (lead) Samuel Sum Teresa Cantú Annie Chen
Illustration
Carlie Russelle Linny Malin
Copy Editing
Matt Turner (lead) Laurel Borrowman