Anti-Litter Campaign

Representing more than 600,000 constituents, the City of Vancouver administers a vast array of services and operations, with the mission to “create a great city of communities that cares about our people, our environment, and our opportunities to live, work, and prosper.” 

The City of Vancouver‘s three-year anti-litter campaign aimed to make people aware that the things they leave behind become litter. Some items, for example food leftovers, can be left behind by well-meaning Vancouverites wanting to leave food for the homeless. In fact, the food never makes it into the hands of the needy and instead becomes rogue garbage. We created a series of animated shorts around Vancouver’s most littered items: cigarette butts and chewing gum. We also sent out street teams wearing campaign branded t-shirts, to hand out our designed, branded portable ashtrays for smokers in the entertainment district, encouraging them to use their portable ashtray until they came across a recycling post.