Led by Sayra Pinto, PhD, MFA, Moon Jaguar Strategies supports organizations in developing strategies and cultural practices for our just and sustainable futures, and is supported by a network of social and organizational change practitioners in philanthropy, higher education, tribal, international and BIPOC communities.
To address the client’s need for a more emotive development process, we first held a discovery by which we identified why and how Sayra does what she does and how she wants her clients to feel when they see her brand. We created two mood board options that answered the discovery results and asked the client to confirm which direction was the most appropriate response to the discovery. From there, we developed the brand and associated assets, including writing fresh content.
January 18, 2021