As part of the University of Vermont, the Restore Circles Initiative is the result of an existing collaboration of circle practitioners seeking to create a structure of support and accountability for those who see the power of circles in the effort to transform institutions and strengthen communities.
To address the client’s need for a more emotive development process, we first held a discovery where we identified why and how Restore Circles does what they do and how they want their participants to feel when they see the brand. We created two mood board options that answered the discovery results and asked the client to confirm which direction was the most appropriate response to the discovery. From there, we developed the brand and related assets.
May 18, 2021