Beacon Design Collective has received the international award of excellence from WOLDA (Worldwide Logo Design Awards) for exemplary design and concept in the category of identity with custom typefaces. The award recognizes Beacon’s outstanding work in redesigning the logo for Mountain Kids Outfitters.
The WOLDA Award is a prestigious honour that recognizes exceptional design work from around the world. Beacon is thrilled to have received this recognition.
BEFORE
Emphasis on “Kids”.
Outdated colour palette.
AFTER
Rugged and bold.
Playful custom typeface.
The story behind the rebrand
Mountain Kids Outfitters, a specialty outdoor store for kids and youth in Whistler, wanted to reinforce its core values and fortify its connection with its customers with a brand refresh. Beacon rebranded them, including a comprehensive brand strategy, to accelerate their growth in the local market, regionally, and across Canada.
Here is a quick rundown of the strategic process that went into the rebrand:
- We began our work with a competitive analysis to learn the ins and outs of the market. We tried to understand what makes our client different from the competitors.
- We held a brand workshop with the owners to uncover more about their goals, values, and products.
- We didn’t ignore their precious customers—adventurous, enthusiastic kids! We held a focus group with the target market, kids aged 4-13, to get deeper insights into elements that appeal to them and design that attracts them. And it was fun!
All these strategy sessions made it easy for our creative team to give Mountain Kids Outfitters a new visual identity that resonates with its target audience. We integrated the unbound imagination and the adventurous spirit of its most-valued customers into the new design and positioned Mountain Kids Outfitters as a recognizable, relatable outdoor brand.
If you’re curious about the creative process behind this successful rebranding, check out our case study on How Beacon created an exciting brand for Mountain Kids Outfitters that builds recognition and trust.
If you’re looking for assistance with your own creative process or seeking visual solutions for your projects, we can help!
