Empathy Stimulation: Donor Experience (Part 3 of 3)
Before you read this final installment of our Empathy Stimulation series, we recommend going back and reading through parts one and two first. In this final part of our Empathy Stimulation series, we delve into the crucial role of donor and user experience (UX)—the...
Your Ultimate GivingTuesday Preparedness Checklist
What’s Inside: This comprehensive GivingTuesday donor conversion checklist is designed to guide nonprofits, charities, and fundraisers through every essential step in preparing for the most important fundraising day of the year. In this checklist, you’ll learn how to:...
Empathy Stimulation: Visual Language (Part 2 of 3)
Before you read this second installment of our three-part Empathy Stimulation series, we recommend going back and reading through part one first. In this second segment of our three-part series on Empathy Stimulation, Beacon's in-house mechanism designed to increase...
Empathy Stimulation: Content (Part 1 of 3)
In today’s digital landscape, content is everywhere. But not all content resonates with its audience. To stand out, content must not only inform but also foster empathy and connection. This is especially true for nonprofits, where building trust and meaningful...
FOR IMMEDIATE RELEASE: The Beacon Design Collective’s Mini-Forest Initiative
If you know Beacon, you know we love the environment and we love trees! From planting trees around the world to supporting clients who protect and regenerate forested areas, we're committed to environmental action for planetary health. So we couldn't be more pleased...
Welcome to Our New Client Strategist and Account Manager: Matt Turner
We are thrilled to introduce Matt Turner as the latest addition to our team at The Beacon Design Collective. Matt joins us as our new Client Strategist and Account Manager, bringing a wealth of experience and a passion for impactful communication and strategic...
FOR IMMEDIATE RELEASE: The Beacon Design Collective Wins GOLD in VEGA Awards for “Being Métis Makes Me Happy!”
We are ecstatic to announce that we’ve secured a GOLD VEGA AWARD for our team’s work on the book "Being Métis Makes Me Happy!" This accolade was achieved in the Digital Illustration - Editorial category. A Celebration of Métis Culture Our heartfelt gratitude...
Harnessing the Power of AI: A 2025 Blueprint for Nonprofit Success (Updated January 15th, 2025)
Harnessing the Power of AI has become crucial for nonprofits looking to amplify their impact, streamline daily operations, and strengthen donor engagement. At The Beacon Design Collective, we believe adopting AI strategically can boost fundraising and deepen...
The Simplicity and Impact of Google Ad Grants for Nonprofits
Working in a nonprofit, you know the struggle of being heard amidst tight budgets and financial constraints. Thankfully, Google offers support through its Google for Nonprofits program, designed to amplify your impact. A standout feature is Google Ad Grants for...
Fundraising Platforms: Givebutter, Donorbox, Classy compared
In today’s digital age, nonprofits now have access to numerous fundraising platforms to significantly enhance their efforts. Among these, Givebutter, Donorbox, and Classy stand out due to their unique features and capabilities. Moreover, this post compares their...
Transforming Annual Reports: The Power of Creative Design
Annual reports are powerful tools for conveying information, showcasing achievements, and presenting data for businesses and organizations. However, annual reports often end up boring text, and readers struggle to hold their attention. Our client, the Real Estate...
On the Spot with Our Lead Graphic Designer
In the world of graphic design, there are projects that not only showcase creative brilliance but also leave a lasting impact on the designer’s heart. Jazmin Rodriguez (Jaz), our talented lead graphic designer, had the opportunity to work on one such project close to...
On the Spot with Our Illustrator
Carlie Russelle, our talented illustrator, takes the spotlight to discuss her favourite project—the One Water Initiative in collaboration with the City of Vancouver. The City of Vancouver’s One Water project looks at the full...
Beacon High Five to Woola!
This month’s Beacon High Five, a badge of honour for companies committed to sustainability and social justice, goes to Woola! Beacon High Five Badge is a symbol of our appreciation for organizations in the sustainability and social justice sectors for their...
Where to Donate School Supplies
As the calendar turns to September and the back-to-school season is upon us, it's a good time to support students and teachers by donating school supplies. Many families face financial challenges when it comes to preparing their children for a new academic year....
Beacon Accessibility Standards Overview
When technology constantly evolves, we must ensure everyone can access and enjoy digital content. Whether it's websites or digital documents, Beacon believes everyone deserves an equal opportunity to engage with these platforms. The Beacon Design Collective always...
Seven Organizations Advocating Diversity, Equity, & Inclusion
Over the past few years, workplaces have undergone significant changes. I would say, one of the crucial changes is the recognition of diversity, equity, and inclusion (DEI) in corporate and organizational settings. Social justice movements worldwide have played a...
Beacon High Five to Modern Synthesis!
This month's Beacon High Five, a badge of honour for companies committed to sustainability and social justice, goes to Modern Synthesis! Beacon High Five Badge is a symbol of our appreciation for organizations in the sustainability and social justice sectors for their...
The Beacon Design Collective Gets Certified by WBE Canada
We are proud to announce that the Beacon Design Collective is WBE Canada Certified! Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization opening doors for Canadian women-owned businesses to supply chains across Canada,...
Common Mistakes to Avoid When Working with a Design Agency
Are you currently collaborating with a design agency or considering it? I am sure it's a yes to one of these questions; otherwise, you wouldn't be here eager to know how to avoid mistakes when partnering with a design agency. If you're here seeking advice, you're...
Beacon High Five to InTex!
Beacon High Five Badge is a symbol of our appreciation for organizations in the sustainability and social justice sectors for their exceptional work toward building a better future. Follow us to learn about the organizations that have earned the Beacon High Five...
Decoding the Differences: Creative, Marketing, Ad and PR Agencies
Hiring an external agency can be a cost-effective strategy when you want to take your business to the next level. An external agency can be of great help in giving you the professional attention your company deserves if your team doesn’t have the time in-house....
Seven Organizations Fighting for Children’s Rights
Children's rights, the cornerstone of a just and equitable society, are sadly too often neglected, leaving countless young lives in turmoil. Necessities such as education, healthcare, and safety from violence, elude many children worldwide. In 2019, one in six...
Our Ocean Pledge on World Ocean Day
Oceans cover more than 70% of our planet's surface. They are the lifeblood of our planet and play a vital role in maintaining the delicate balance of ecosystems. However, our oceans face numerous threats that endanger their health and biodiversity. Pollution,...
#BeatPlasticPollution Small Steps For a Plastic-Free Future
This year's #WorldEnvironmentDay highlights the urgent need to address plastic pollution. With over 400 million tonnes of plastic produced annually worldwide and less than 10 percent recycled, our environment faces a monumental challenge. Astonishingly, an estimated...
Before and After: A Brand Makeover
There's nothing more exhilarating for a creative team than witnessing the remarkable outcomes of their collaborative efforts. From conceptualization to execution, we pour our passion and expertise into every project. Whether breathing new life into a brand's identity,...
Beacon High Five to Gjenge Makers!
Beacon believes in the power of collective efforts to create a sustainable future. Such work deserves to be acknowledged and celebrated! That is why we are introducing the Beacon High Five Badge—to appreciate organizations in the sustainability and social justice...
Do I Need to Hire a Creative Agency in 2023?
Do you need to hire a creative agency for your company or organization? The answer to this question begins with a few other questions. Do you need to look legitimate and be taken seriously? Do you need to attract more investors, donors, or customers? Are you tired of...
Beacon wins Worldwide Logo Design Award (WOLDA)
Beacon Design Collective has received the international award of excellence from WOLDA (Worldwide Logo Design Awards) for exemplary design and concept in the category of identity with custom typefaces. The award recognizes Beacon’s outstanding work in redesigning the...
What is a Brand Strategy?
Tags: Creative agency,Creative design studio What is a Brand Strategy? By: Dani Vachon // Posted on: 21-04-2023 Brand strategy is critical to any organization's success, regardless of its size or industry. Yet many are unclear about what effective branding. There's...
